Marketing & Media

I’m a Creative Producer and Production/Marketing Manager with 10+ years of experience leading creative, digital, and production initiatives across entertainment, streaming, film, television, and emerging technology.

I specialize in turning big ideas into organized, executable projects by connecting creative vision with strategy, production, and operations. My experience includes managing high-volume programs and cross-functional teams for Disney, FOX, Meta, NBCUniversal, Paramount, and CBS.

DISNEY

Content Marketing Manager

All Digital Signage, APP content and Web Content was Produced and Managed by Lacie Armstrong for D23 : The Ultimate Disney Fan Event.

FOX

FOX ONE Streaming Service

Studio

STUDIO

Launched the first ever FOXONE streaming service. Produced, organized and managed 50,000+ digital assets, overseeing content readiness, quality, metadata and delivery across complex publishing pipelines.

Paramount

PlutoTV Streaming Service

Drove all phases of creative production on assigned show & campaign projects for PlutoTV Streaming Service.

CBS

CBS

Supported the creative and marketing teams driving the expansion of CBS All Access, coordinating creative workflows and deliverables across internal and external teams.

Sony Electronics

Sony DMPC

Launched the Sony Venice and was a company Representative at NAB, Cinegear, HDR Summit for all Camera Operations.

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UX Design

Partnered with creative and UX teams to shape digital guest experiences, including event navigation, transportation, parking, accessibility and other critical attendee information.

NBCUniversal

Fandango

Conceptualized and executed visually captivating video, web, and social content that aligns with the brand's aesthetic and communicates its unique identity to engage and captivate the target audience.

NBCUniversal

E!, Bravo, SYFY, USA

Managed shows like: Real Housewives of Atlanta- “Williams Family Retreat, Million Dollar Listing LA “Josh & Josh”,Hispanic Heritage Month, Real Housewives of Potomac, The Kardashians & more.

Disney / ABC

Good Trouble

Post Production Coordinator & Playback for the hit TV Show "Good Trouble" on ABC Family/Freeform for Season 2B.

DIGITAL PRODUCTION

I produced, organized and managed 500,000+ digital assets, overseeing content readiness, quality, metadata and delivery across complex publishing pipelines.

DISNEY

I brought the D23 digital experience to life by leading the marketing team and driving high-impact design across digital platforms.

FOX

Projects Included:

Key Art
Banners
Campaign Art
Hero Art
Promotional Art
Promotional Graphics
Digital Marketing Assets
Campaign Toolkits
Brand Toolkits
Launch Assets
Event Graphics
Video Thumbnails
End Cards
Lower Thirds
Title Cards
Social Posts
Social Campaigns
Social Templates

‍ ‍And More…

Developed engaging CMS and email creative for Fandango and drove strategic marketing campaigns across NBCUniversal’s digital ecosystem.

Led end-to-end creative production for shows and campaigns, managing complex schedules, optimizing workflows and costs, aligning clients and production teams, and driving post-production through final delivery.

Led high-volume fashion e-commerce shoots from crew hiring and budgets to creative direction and final execution, directing models and product flow while collaborating across styling, photography, hair & makeup, and studio teams to deliver on-brand content efficiently.

NBCUniversal

Paramount

Accenture

Drove the FOX One streaming launch through engaging key art, hero creative, billboards, and digital campaigns built to attract and grow subscribers.

VIDEO PRODUCTION

I work across the full production process—from developing creative concepts and shaping storytelling to coordinating shoots, managing timelines and budgets, overseeing post-production, and delivering final assets across digital and social platforms.

INDEPENDENT

Production Coordinator : Lacie Armstrong

Produced By: Lacie Armstrong

Unit Production Manager: Lacie Armstrong

Production Coordinator : Lacie Armstrong

Assistant Director: Lacie Armstrong

Unit Production Manager: Lacie Armstrong

Produced By: Lacie Armstrong

Assistant Director : Lacie Armstrong

1st Assistant Director: Lacie Armstrong

Unit Production Manager: Lacie Armstrong

Production Coordinator : Lacie Armstrong

Assistant Video Editor : Lacie Armstrong

DISNEY

Content Manager to D23 : The Ultimate Disney Fan Event.

Project Manager: Lacie Armstrong

Creative Project Manager : Lacie Armstrong

Assistant Video Editor : Lacie Armstrong

NBCUniversal

Produced By: Lacie Armstrong

Unit Production Manager: Lacie Armstrong

Project Manager: Lacie Armstrong

STUDIO

Creative Project Manager : Lacie Armstrong

Social Media

I managed end-to-end creative production across multiple entertainment and consumer clients, overseeing all marketing/video production & digital assets / deliverables, timelines, priorities, and client communications. I partnered with editorial, design, copywriting, and social teams to review creative, coordinate revisions, and QC final assets before client delivery for 50+ Primetime and Legacy shows.

SAYLOR

Hulu

Blizzard

NBCUniversal

Amazon Prime

Crunchyroll

‍ ‍VIRTUAL REALITY

As the former Unit Production Manager at Meta, I Produced & led production operations across 15+ concurrent Horizon Worlds and immersive/VR initiatives, partnering with 10+ agencies, overseeing a digital asset ecosystem of 250,000+ assets, and translating creative concepts into executable production plans.